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Unfinished Book, Unfinished Business Model

Dave Gray, friend and colleague, did an amazing thing recently. He published a book he had started but hadn’t finished. Then he added to that amazing thing something more radical still: he shared the book with others and invited them to help him contribute to it, to literally write and/or draw in it, on it. Not to finish it (I don’t think), but to add to it, change it, make it better, smarter…to give it life. The book Dave published isn’t unfinished in a defective way, but by design.

The unbook
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This is, I think, utterly ingenious. Now that we know what an Unfinished Book might look like. What about an Unfinished business model?


  1. I love the idea of a living book, just as much as I love the idea of a living business model. Drawing from collective creativity will bring ideas, concepts, and business strategies to new levels. Let the experiments begin.


    Sunday, September 7, 2008 at 2:02 pm | Permalink
  2. Here’s a related story from Business Week earlier this year about people using “collective innovation” to hack exiting business models.

    Monday, September 8, 2008 at 3:08 am | Permalink

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