Dave Gray, friend and colleague, did an amazing thing recently. He published a book he had started but hadn’t finished. Then he added to that amazing thing something more radical still: he shared the book with others and invited them to help him contribute to it, to literally write and/or draw in it, on it. Not to finish it (I don’t think), but to add to it, change it, make it better, smarter…to give it life. The book Dave published isn’t unfinished in a defective way, but by design.
This is, I think, utterly ingenious. Now that we know what an Unfinished Book might look like. What about an Unfinished business model?