This week bestselling author and pundit, Seth Godin, said via blog post that his latest book, Linchpin, is the last that he plans to “publish in a traditional way.” Hallelujah!
Godin has always written books that I have thought of as great 10-20 page ideas. The economics & marketing of the book publishing industry has forced authors like Seth to write books that are far longer than their ideas merit or need for their full expression.
This state of affairs has become offensive for two big reasons:
1. it creates a now unconscionable waste of paper, ink and other resources
2. it creates an economy around books that many buy, but that almost no one reads
Godin’s books may actually be among the few exceptions to this rule with their pithy and fun style and pace.
But the vast majority of business publishing creates piles of books that nobody reads. A great many best selling books are actually the worst case of this phenomenon, because they create a false economy of both unnecessary ideas and paper.
Way to go Seth! Now let’s create the business models that make it compelling to follow his lead.